Why should prefer booking.com for listings :
1. Booking.com provides 24/7 customer support by phone or email.
2. Most of the cases huge traffic and huge bookings comes from google seach engine, so that brings your property on google search engine visibility.
3. Booking.com allows to set your own rules to guests like home internal rules.
4. Booking.com donot charge any additional charges for guest. that shows what price you set to guests.
5. Its analytics advice you to improve your performance.